The $5,000 Lesson Behind a $3.8 Billion Atlanta Pitch

By Mellanda Reese · Jun 23, 2026

ATL Now

DevelopmentBlandtown Gets 247 Apartments and a Tax Break Near the Beltline·DevelopmentHow a Zoning Tweak Saved Affordable Housing in English Avenue·DevelopmentPinnacle Financial Partners Is Moving Its HQ to Midtown Atlanta·PolicyCollege Park Council Holds Vote 240 Miles Away in Savannah·DevelopmentJamestown Plans Mass Timber Tower Where Fetch Park Stands·DevelopmentCampus 244 Plans 350 Apartments for Central Perimeter·BusinessFunding Feels Scarce Right Now. That Doesn't Mean Your Vision Stops.·HealthcareAtlanta Small Business Owners Carry Weight Most People Don't See·DevelopmentCandler Crossing Breaks Ground in South DeKalb·Development3,000 Units Approved in Capitol View Near the Beltline·DevelopmentBlandtown Gets 247 Apartments and a Tax Break Near the Beltline·DevelopmentHow a Zoning Tweak Saved Affordable Housing in English Avenue·DevelopmentPinnacle Financial Partners Is Moving Its HQ to Midtown Atlanta·PolicyCollege Park Council Holds Vote 240 Miles Away in Savannah·DevelopmentJamestown Plans Mass Timber Tower Where Fetch Park Stands·DevelopmentCampus 244 Plans 350 Apartments for Central Perimeter·BusinessFunding Feels Scarce Right Now. That Doesn't Mean Your Vision Stops.·HealthcareAtlanta Small Business Owners Carry Weight Most People Don't See·DevelopmentCandler Crossing Breaks Ground in South DeKalb·Development3,000 Units Approved in Capitol View Near the Beltline·

134+Atlanta Businesses

237Neighborhoods

91+Published Stories

107+Community Videos

Latest

Editor’s Picks

See All

DevelopmentJamestown Plans Mass Timber Tower Where Fetch Park Stands

Fetch Park Buckhead is out. Jamestown just filed plans for a mass timber high-rise in Buckhead Village with nearly 300 units.

Buckhead VillageJun 30, 2026

Read the Story →

Development

The Hamilton: 192 Affordable Units Rising on the Westside

Harland TerraceJun 23, 2026

Transit

MARTA and Big Boi: Atlanta's Most Fitting World Cup Partnership

Jun 10, 2026

Presented by Lucky Goat Coffee

The Coffee Roaster That Started With One Idea in 2010 — and Never Complicated It

Amsterdam Walk Redevelopment Is Moving Forward in VaHi

Virginia-HighlandMay 27, 2026

On The Rise

The Development Watchlist

View All Developments →

Coming Soon

Virginia-Highland

500 Amsterdam Ave NE, Atlanta, GA 30306

Amsterdam Walk

Amsterdam Walk spans 8 acres and is a hub for retail and entertainment. Situated at the junction of the Virginia-Highland and Morningside neighborhoods, it's adjacent to the unpaved section of the Atlanta BeltLine Eastside trail, as well as Piedmont Park and the Atlanta Botanical Garden. We're seeking innovative ideas for the redevelopment of Amsterdam Walk.

Join the Waitlist →

Now Leasing

Midtown

1072 W Peachtree St NE, Atlanta, GA 30309, USA

Alina

A residence where exceptionalism is the norm. At 60 stories, Alina is the tallest new building in Atlanta in over 30 years, offering expansive skyline views. The collection of homes spans studios to three-bedroom residences, along with distinctive lofts and penthouses. Complemented by a suite of amenities, including a dedicated wellness club level, residents enjoy a resort-inspired pool experience unlike any other in Midtown.

Schedule Your Tour →

Move-In Ready

Druid Hills

1501 LaVista Road Atlanta, GA 30329

Frederick Walk

With expansive rooftop terraces gazing over the Woodland Hills tree canopy and a central courtyard glowing beneath café lights, Frederick Walk offers 3- and 4-bedroom modern homes, each enjoying guest suites with separate entrances. Located in one of Atlanta's most sought-after locations, Frederick Walk is where thoughtful living meets community-centric design.

Claim Your Unit →

<p><span style="color: rgb(255, 255, 255);">Nails done </span><span style="color: rgb(254, 225, 152);">right</span><span style="color: rgb(255, 255, 255);">. All five </span><span style="color: rgb(254, 225, 152);">senses</span><span style="color: rgb(255, 255, 255);">.</span></p>

Nails done right. All five senses.

Purely Pampered isn't your average nail appointment. A luxury sensory experience — right here in Buckhead.

Book Your Experience →

Partner with us

Own a Business?

Atlantans Reached

Get in front of thousands of Atlantans exploring the city.

Get Listed →

Events

What’s Happening

See All

JUL

Join the Movement · Free Forever

Atlanta in Your Inbox

The weekly brief that keeps you ahead of the city.

✓Development news✓New restaurant openings✓Real estate updates✓Neighborhood guides✓Upcoming events

On The Rise